These designs are some initial ideas for the shocking posters part of the campaign. All of the design are similar, with subtle changes. My favourite design out of the four is the one on the far right with the ivy covering the name on the grave stone. I feel the other designs without the ivy feel empty. The layout in this version compared to the first poster is far easier to follow as all of the contact information stacked on top of each other feels less cluttered than it having it placed across the bottom.
Moving onto colour I originally wanted to use red for the colour of the statistic because of the boldness of the connotations of the colour. The colour white is far easier to read in this case and by using less colours in the piece helps draw the eye of the audience to the shocking statistic. The overall colours used are dark and grey colours to create a gloomy mood, hopefully making the audience feel the same gloomy and serious mood.
The wording on the grave stone is all the same. I kept it all short and simple so it gets the message across of how serious eating disorders can be, and how people with them feel really easily.
I am happy with my outcomes but I am not sure I will use them in the group campaign, I will decide when I create the other possible ideas and collaborate with my group.
jdobrowolnygraphics 