Following the feedback from my presentation I have been researching existing typographic posters, specifically ones that are ripping and changing fonts over. I feel if I include something like the examples I have shown in this post in my final designs, they will be much stronger, engaging and less obvious pieces of work.
This is my favorite typographic poster I have stumbled across. The way each word is a combination of two different fonts with a rip in between is something I can take to my work to make the final design harder hitting and grittier to face, relating more to the dark side of knife crime.
Similar to the poster above I like the rips across the page, which in my project will represent the use of a knife. The only thing I don’t like about his is that I feel something like this will look too clean cut and refined for the topic I am trying to cover and portray.
Here are some more posters I can use elements from and include in my stop frame animation such as the ripping text of ‘PSYCHO’ just adding to the narrative of the rise in knife crime throughout my work. My next step now is researching specific areas where knife violence is worst and coming up with a new quote relating to that place or particular case in a similar style to the posters above.
My presentation today went really well and got some really good feedback on how to take my ideas forward. From the feedback, I now know that my campaign idea, Cut it out works really well and the marque I have designed for it is really ‘contemporary and now’ which is really pleasing. Coupled with my secondary line this part of my campaign is complete.
I now have to focus on my animation being more hard hitting. The concept is good and is going in the right direction, especially the different angle I have taken by trying to target other people that the ones wielding the knives. The ways I can try and make my animation harder hitting is by looking at previous winners of D&AD, typographic posters and change the typeface to something more edgy etc, or even have a few different ones to make it that little bit grittier. In addition to this the quote needs to be changed to add to this grittiness of this hard-hitting topic. To help with this I will look at specific stories and regions such as Glasgow or Peckham where knife crime is particularly bad. This way it becomes more personal and this project and campaign can then filter through the rest of the UK, instead of trying to target the whole of the nation at once.
This is just a simple stop frame animation to be more engaging that the existing material currently out there. The idea behind it is that it looks at knife crime from a relative’s perspective, in this case a younger sibling. The current quote “I used to look up to my brother, now I can’t” is just an example of what I will use. I could link it to a specific case to make it more hard hitting or personal.
During the animation, the page is torn in half to reveal a red background. During this part of the animation it will reveal my secondary line, ‘Knife crime leaves more than just one hole…’giving the initial quote more meaning and context. I feel this secondary line works well because it gets people to consider how many lives are affected by the consequences of others. During the fade ins and outs more relevant statistics will be used for the final version but at the moment I feel like the sequence and idea is working well.
Cut it out is the campaign name I have come up with for this project. I like this name because I feel it is a clever play on words which relates to the topic at hand, the rise in knife crime.
The marque started out basic and then progressed into something that looks more iconic and suitable to the cause.
I aim for this to be my final marque for the campaign as it is simple, yet eye catching, making my campaign stand out and become recognizable.
Following on from my last post, I have decided to come up with some hopefully engaging and more interesting ideas and formats for my knife crime campaign, unlike pre existing material, which is flat and uninteresting to look at.
The idea behind this campaign is that I will be targeting the relatives of the people carrying the knives and involved in the crime. This way hopefully I can get those people (ones carrying and involved with knives) to consider their actions because if anything happens to them, it’s not just that one person that is affected. Family and friends will also be affected by their actions, which is why I have come up with a secondary line for this campaign, ‘Knife crime leaves more than just one hole’.
I aim to target the younger generation involves with knife crime through a stop frame animation, which can then be later into flick books and handed out around schools etc. The animation will be a quote from a family member, but he quote/narrative wont be able to finish because of their relatives involvement with knives. This will hopefully get people to consider their actions more than when they look at the existing material.
Existing government campaigns and other organisations have tried to produce material that in my eyes isn’t working in two senses. The first is that reported knife crime has not been reduced. This is not totally the fault of the campaign as there are other factors such as cuts in the police force and rise in gang violence. Stats show that in 2017 there has been a 13% rise in knife crime and 8% rise in the murder rate.
The thing I feel they fail at most is being engaging, especially to the younger generations, who are the people most effected by knife crime.
These are flat and boring to look at, especially for someone of the younger generations. This is why I wish to create something more visually stimulating and engaging like a stop frame animation or flick book as part of my campaign.
Also I will try a nudge method, like the one used in the Amsterdam airport urinals to stop men urinating on the floor, and target someone different from the people who carry the knives to try and make a difference to the cause that way.
So today our task was to produce 100 logo marque ideas in 5 hours. The first impressions of this task was that it would be difficult but could be done. I sadly didn’t manage to get to 100, but I did get to 80 which isn’t too bad. There were a few tings that I did learn from this task though, the first being that this task would have been well suited to some of our projects in second year, most notably the Brand World and Digital Me. It would have been handy to do this last year and smash out a load of ideas instead of trying to carefully consider everything from the start, which leads me nicely onto my next point.
At first I was trying to make the marques look as nice as possible and well considered. This left me with too little time at the end to finish the challenge, so what I have learned from this is to not be so precious about my initial outcomes and sketches, just get as many ideas down as possible and when the idea is down you can perfect it later on. Also when walking round and looking at other peoples’ work the ones that stood out the most were the ones in bold pen. So for next time I will do my sketches in black pen so despite how ‘good or bad’ they might be, they still pop out from the ones in pencil.
The other thing that I learned was that after all of that drawing my hand was in agony but I still had a good productive day and will be using this technique in the future to get all of my ideas out.