Editorial Final Design

a matter of time new file final

In the final piece I made a couple of significant changes to the design. The first being that I changed the headline on the front page. I changed the font to Adelle Condensed so it fits with the body copy which is also the same font. I changed the title from League Gothic to this font because I felt League Gothic looked a bit too overbearing and clumpy. The only other difference on the front page is the positioning of the text. By placing it in the top right hand corner just looks better than having it scattered across the whole page.


a matter of time new file final2

The first change I made on my double page spread was changing the stand first. Originally it looked more like a subheading rather than an introductory paragraph because of the original point size of the font. So to emend this I made the point size much smaller, and in addition made it bold, only so readers can still see it is an introductory paragraph. All of these changes just gave it less hierarchy on the page but its intentions are still clear.

The second alteration was the change of font from Arial to Adelle Condensed. The thought behind this was because Arial felt a bit out dated while Adelle Condensed seemed to fit the tone of the article well.

The third and final edit was the call out going along the crack. The reason behind this was to break up the body copy and make the page more visual as people generally struggle to read lots of text at once and keep interested. By placing above the crack I felt was just a more visually interesting way of including it, rather than just have it placed separately on the page.

I also changed the number of columns on each individual page from a three columned grid to six. This was so I could have a bit more variant when in comes to layout on each page.

a matter of time new file final3

The most significant change in this page is the removal of the hourglass and in its place, the addition of more cracks and destruction. The reason for the removal of the hourglass was because it was of a cliche when it came to visual metaphors for time running out. By taking it out I have been able to play with different layouts. I have gone from using one column on each page to using two. It just makes it slightly different from the first spread, adding to the interest and interaction with the readers.

The only other edit was the change in position for the second call out. It was originally in a similar style as the first, running across the cracks in the wall, but the problem with the one on the previous design is that it didn’t look considered but more randomly placed. This call out I changed, used it to break up the body copy, but this time in a more simple way to the first spread.

a matter of time new file final4The final page has stayed the same with the final call out bursting out of the walls.

Time and destruction visual metaphors

The visual metaphor that stands out fr me is the one of the clock with the dollar sign. By changing the number 12 to the $ sign gives the whole picture a different meaning. This is what I planned to do with some of my imagery with time. Although the other are good compositions they would be seen as a little bit ‘cliche’ for what I am trying to portray. Nowadays we see the classic planet Earth melting like an ice cream and loads of stuff like polar bears dying and I have included that in some of my research, but I wish to portray climate change in a different way.

Franklin Gothic

This is an amended version of the type specimen. With my greater knowledge of type expanding throughout the year I have been able to edit and change this, making it look more professional and giving it a better flow and context.

Because this font was originally used as a font for newspaper headlines I decided to set this one out in a similar fashion. By having the Franklin Gothic as headline at the top of the page with the designers name and the year the font was designed acting as a subheading, replicates a similar feel and set up as of a newspaper.

In addition with my new knowledge on negative space and how to use it I feel this design is far easier to follow and take in than the previous design. All of the information is the same, just placed and arranged differently, but in columns again like a newspaper which is what I was trying to replicate.

The final change is the bunch of letter on the left hand side. One comment about the previous design is that with the big characters and symbols on the edge of the page could have been arranged in a more playful manner. I feel in this new design I have done this, creating an interesting image using different characters in the process.

franklin gothic 2nd version.jpg


Apeollo book remastered

My initial book was good for a first attempt at creating an artist book, but just needed more. So I expanded on some of the ideas to try and make them more interactive. In addition to this, because Apeollo was lacking in actual narrative content I added some fold out stars, giving a quick explanation about each scene.

These two images show what I did the front cover. Originally it was just a blank cover with Apeollo with written across it, but now I have added a colourful, eye catching design, held together with a custom made band, all of which add to the narrative side and clearly showing what the book is about.

P1040779This picture is the first two pages of the book. As you can see I have added the fold out star which gives a small explanation about the scene which is ‘take off’. In addition to this there is a small pop up alien just to make the first page a bit more interesting.

P1040780 This is the next scene in the on going story. This page initially had a fold out rocket but I changed that to a rocket that can spin around. The reason behind this is because I feel it fits the story better, and also just adds a bit of variety to the interactive side of this artist book.

P1040781.JPGOnto the next scene and this page is the most static out of them all. The reason behind this is because the book is quite small and with all of the interactive features the book was getting a bit crowded and overly fiddly, but still I included a pop up star to explain the story.

These two pages are my favorite during the whole book because of the pull up rocket, 3D pop up flag and Apeollo gorilla. The use of the string attatched to the rocket means the reader can ‘land the rocket and prepare it for take off back to Earth’. This was probably the hardest page to assemble but I had good fun in the process because it is something completely different to the rest of the scenes.

This project overall was not what I expected to be doing at all but was good fun and does get you thinking about the narrative with in most projects, and how they can be portrayed.




Digital Emboss

At the beginign of this project I decided to make my pages stand out I wanted to and some emboss printing for two reasons; to make it stand out compared to all of the other designs, and because my article is about climate change and the Earth I wanted it to be tactile. Although this would really nice it would not be practical which is why I have tried to do it digitally.

a matter of time emboss copy

I have attempted it on the word ‘of’ and although it does look nice and realistic because it has been done digitally it defeats the point of why I wanted it originally, to be tactile. So what I have to decide now is what I want. Either have it done properly with the press machine, do it digitally and lose the tactile element or not have it at all.

A Matter of Time Edited

a matter of time new file final.

This is my edited version of my spreads and pages. The first page I changed to make it more like an opening page should be; big, bold and telling some of the narrative of the article through a visual metaphor. The main change to this page is the heading ‘A MATTER OF TIME’. By changing the font colour to black it stands out much more clearly. With the word ‘Matter’ for each character I made the colour slightly lighter to emphasise  the fact the Earth and its matter is slowly disappearing. The final edit to this page was the word ‘TIME’. I substituted the letter I for a : the symbol on a digital clock, making the word a form of expressive type, hopefully giving the front page and heading more meaning.

On the 1st double page spread I have made a couple of edits from the previous document. The first change was the subheading ‘The Alarm Bells of Climate Change’. From feedback about the last document, the subheading was a bit random and all over the place. While experimenting with different options I could use I decided to see if I could try and make it represent something to do with climate change. So the format I came up with not also fits the page well with negative space, but it also shows in my eyes cliff erosion as the length of the subheading gets shorter and shorter as you go up the cliff. It is a similar story for the start of the body copy of text. To make the design look a little more dynamic I designed it so it is getting shorter and shorter, much like reduced resources.

Moving onto the 2nd double page spread the next significant change is another subheading to break up the page, and help the flow of the readers a bit more. Before hand I felt the text was floating around, but by adding a subheading ‘The Clash of Two Worlds’, it encourages the flow of the readers eyes. It has a greater sense of hierarchy so they have an idea of what to look at first. The second change to this page is the cracks and the call out. All I did was bring one half of the call out from the top of the page to the bottom so it reads easier.



A Matter of Time

a matter of time

This is my latest version of my editorial design. Overall it got good feedback but there are a few changes that need to happen. The first is simply the headline needs to be bigger and bold to get a greater sense of hierarchy, and maybe change the colour of it to do so.

Moving on to the double page spread I should make the sub heading just easier on the eye because it is currently sitting unnaturally and looks slightly out of place. The only other edits I really have to make is the type detailing in the body text. By getting rid of the orphans, sorting out my rag and changing the M dashes. Otherwise I just have to be more playful so my design despite looking good looks less predictable.

On the more positive points I received my imagery is sorted and are all good uses of visual metaphors, all expanding on the point that time is disappearing for planet Earth. In addition the use of call outs along the cracks was commended as well but just to lay it out slightly differently so it is easier to read.