This is my final animation. In reflection I am very happy how it has ended up. It started out as just a couple of sketches in my book with some rough notes on transitions and sounds not knowing the task that lie ahead.
I had never used After Effects before so when I first opened it, it was a bit daunting. Producing this animation was probably the hardest and most frustrating part of the project, but I am happy I did it in the end as it is another skill set I can utilize now and use to make me a more all rounded creative designer.
The animation may not be the most advanced in terms of techniques and effects but I think the simplicity of it is what makes it good. It goes with the simplicity of the images. What this animation does is just enhance the story and bring the project to life, enhancing and working in tandum with the newspapers.
What I have learnt from this is that new things sometimes take time to grasp. I initially opened up After Effects thinking it would be a breeze, but luckily I left my self enough time to actually learn the software. Again with this project, in particular the animation has improved my time management skills, something that is key when beign a successful designer trying to meet deadlines.
So for my FMP, from the start I have always wanted and stated that I wished to create a brand, something that I can expan on after uni as a passion project and hopefully earn some money off of it aswell.
For the brand identity I wished to stick to the basic pictogram form, and have a name that relates to the current and future projects I will be adding. So initially the name I decided upon was Pictowhat. As I said I wanted the name to relate to the style of design I am doing, hence the inclusion of ‘PICTO’ but I was still unsure on the whole name as a concept. But to start with I looked at a number of fonts that could be suitable for the brand.
I have ended up going for the middle font which is House Slant as I feel it is more playful compared to the other fonts, fitting with my brand ethos of fun and not being serious.
After this I started cracking on with image making to make my marque. Sticking with the pictogram theme I decided to create ‘myself’ in a pose/gesture I have done a lot of this year, scratching my head, thinking about what to do next. I liked the initial style and then tried using it in contexts where I thought this sort of stle could be seen eg. roadsigns. I thought that this in the road sign ws too complex and needed to be simplified. In addition to this I wasn’t feeling the logo for some reason, I wanted something more compacted and easier to work with instead of the long image that I had initially created.
This led to me using just the upperhalf of my body in the logo, which I think works on a simpler level.
There was also a name change but I still felt something was missing, that laughable content. I also feel this logo represents me better as it looks more relaxed instead of the more unrelaxed version above.
Finally something clicked and I got my comical play on words. PICTAKE, is a play on words of PISSTAKE, and I think it encapsulates the brand in a nutshell, a brand taking the piss out of real life scenarios. Finally I also feel that by tilting the man slighty, makes him look even more relaxed like he is leaning over a desk or something. All I know is that I feel properly confident about this brand actually becoming something in the future, even if it is just something small.
As of recently I have been working on the current chapters in my dissertation and they have been going well. I think the main reason the are going well at these early stages is because is because I writing about a choice that I take a lot of interest in and can relate it back to my subject practice and real life situations, something I have not been able to do in the past when it has come to constellation.
At the moment I must admit I am struggling to find things to research and write about in a relevant and contextual context as this is not something that always comes naturally to me.
What I have done to help improve my work and situation is go and see my tutor and work from there. From this point I have been told to research semiotics and how the are involved with graphic design and branding specifically.
One issue I have found when researching this topic and when doing work in subject is that graphic design is a huge subject that involves more than just the few elements that the Oxford dictionary states: Graphic Design is the art or skill of combining text and pictures in advertisements, magazines or books. This is not wrong but just from personal experience from subject I know that it involves more than this, forming the start of my research and initial argument.
When it comes to writing and researching a new definition and what is actually involved with graphic design I found a book written by Quentin Newark: What is Graphic Design? This has sections about finding a definition and what a being a graphic designer involves, another section that I wish to expand upon. All of this will be hopefully showing that graphic design is more than stated in the dictionary, giving me a good solid argument for this part of my essay.