So for my FMP, from the start I have always wanted and stated that I wished to create a brand, something that I can expan on after uni as a passion project and hopefully earn some money off of it aswell.
For the brand identity I wished to stick to the basic pictogram form, and have a name that relates to the current and future projects I will be adding. So initially the name I decided upon was Pictowhat. As I said I wanted the name to relate to the style of design I am doing, hence the inclusion of ‘PICTO’ but I was still unsure on the whole name as a concept. But to start with I looked at a number of fonts that could be suitable for the brand.
I have ended up going for the middle font which is House Slant as I feel it is more playful compared to the other fonts, fitting with my brand ethos of fun and not being serious.
After this I started cracking on with image making to make my marque. Sticking with the pictogram theme I decided to create ‘myself’ in a pose/gesture I have done a lot of this year, scratching my head, thinking about what to do next. I liked the initial style and then tried using it in contexts where I thought this sort of stle could be seen eg. roadsigns. I thought that this in the road sign ws too complex and needed to be simplified. In addition to this I wasn’t feeling the logo for some reason, I wanted something more compacted and easier to work with instead of the long image that I had initially created.
This led to me using just the upperhalf of my body in the logo, which I think works on a simpler level.
There was also a name change but I still felt something was missing, that laughable content. I also feel this logo represents me better as it looks more relaxed instead of the more unrelaxed version above.
Finally something clicked and I got my comical play on words. PICTAKE, is a play on words of PISSTAKE, and I think it encapsulates the brand in a nutshell, a brand taking the piss out of real life scenarios. Finally I also feel that by tilting the man slighty, makes him look even more relaxed like he is leaning over a desk or something. All I know is that I feel properly confident about this brand actually becoming something in the future, even if it is just something small.