So following from my last post about my poster I have changed a few things following discussions and feedback. I have changed it to a landscape design to fit with what will be the new animation. The reason I have done this is so when it is played on the screen it takes up as much space as possible.
The second significant change is instead of having the rips tearing across the text, I have now done it with straight cuts, relating more to the topic of knife crime. I think this also creates an interesting dynamic where it looks like the pieces of paper are overlapping each other, just adding to the striking elements of the design.
The third major change is the change in font for the word ‘permanently’. I have changed it to a scribbled hand written font in the style of a permanent marker pen, adding to the expressive nature of the design. The other reason I have chosen this font style is because in the new animation I intend to leave that space blank and then write it on in that similar style, just to add another dimension to the video and make it more engaging.
So the tuck shop idea was a good hit with everyone, but now after branding it I have to try and get local retail involved to fulfill my brief. Because there isn’t much in the area I have decided to focus my efforts on Robert’s the Butcher.
I have thought of different ways to try and get the butchers involved in the scheme, which have been explored and suggested in my last post. The one I have decided to focus on and pursue first is the special carrier bags. These have been designed so when residents use these bags to collect the meat etc, Robert’s brand will be publicized to the wider public as well as getting regular custom through the residents.
On the back of the bag I thought it would be a good idea to have a list of contents and cuts from the particular animal just to make the bag more visually interesting and to make it easier for the residents to know what they are receiving from the butchers. Doing something like this will also give me a good opportunity to screen print onto a cloth bag to make a prototype ready for next week, but for now it is time for me to focus onto making potential ‘Derwen Deal’ cards.
After our group meeting yesterday we are now all coming up with individual outcomes for communicating to retail and creating an active aging community, and mine is going to be a tuck shop.
I thought a pop up tuck shop would be a good idea because it could hopefully remind the Gaer people of happy memories from when they were younger and their school days and the excitement of going to the tuck shop on your break. The other thing with a tuck shop is they were usually run by the children for the children, which is the images I see with the new Gaer homes. Hopefully it will be something that can be self run.
The tuck shop won’t be a regular tuck shop though. I thought it would be a good idea to base the shop on homemade goods that the residents have made themselves and can sell there. One week it could be cakes, the next pies and then maybe soup, just for suggestions. This way it would make it more of an interactive process trying to get as many people involved as possible, creating that active aging community.
Because many of these people are on lower incomes I was thinking of trying to get the local Tesco to donate some ingredients through one of their outreach schemes (Neighborhood food watch) just so we are keeping in touch with the retail scheme of things. In addition to this it would seem a good idea to try and get one of the local retailers, like the butcher for example to come and sponsor the event, just to get them involved in the community as well and hopefully create more publicity for them.
Looking back it has been difficult getting to this point after a few weeks of brainstorming possible ideas with the rest of the team, but now I have a better and clearer direction of thought.
Yesterday me and my group for this project went down to the Bay to meet our mentor, Carwyn Jones, a designer from design company Hoffi, for some advice on our project, Communicating to retail.
He gave us some good pointers in which direction we should be looking at this project. The first thing he said after we explained the task at hand was to be positive and connected with the project so we can get a clear understanding of what we want to achieve with our final outcomes.
He was also really helpful when expanding on our ideas ideas. For example when we suggested to him about a possible pop up market but because of the lack of retail in the very local area it was difficult to get much variety of goods he suggested to use a 5 mile radius and hunt for shops that would be suitable that way. Because of this we have now found a wholesalers a short distance in Newport which could be the perfect fit.
After more chit chat about the reasons behind setting up something in the hub we came up with a possible idea of creating some form of tuck shop in the hub that is ran by the people of Derwen. This way they get given that sense of purpose and belonging which hopefully brings together that community and social feel which they desire at the hub.
The idea of the shop ran by the people of Derwen was my favorite and think its the one we can explore as a group.
This posy just includes a few initial fonts, colour schemes and possible layouts that I will be using to create my PDF portfolio and CV.
This project is about branding ourselves as graphic designers, ready for the real world when that time comes. During this project we have to create a CV, PDF portfolio and an online portfolio to give us a presence in different medias.
So to simply kick start this project I have been looking at different forms of inspiration which I think are good pieces of work to get my creative ideas going.
All of these are nice looking and are simple to follow, including all of the needed and necessary information. The one I ma most interested in is the one with illustrations. I wish to experiment with designs like this as well as I feel it will catch an employers eye for being very different compared to the other designs. I would probably pair this with a ‘serious’ design as well when being sent out to different places.