Poster update

poster horizontal

So following from my last post about my poster I have changed a few things following discussions and feedback. I have changed it to a landscape design to fit with what will be the new animation. The reason I have done this is so when it is played on the screen it takes up as much space as possible.

The second significant change is instead of having the rips tearing across the text, I have now done it with straight cuts, relating more to the topic of knife crime. I think this also creates an interesting dynamic where it looks like the pieces of paper are overlapping each other, just adding to the striking elements of the design.

The third major change is the change in font for the word ‘permanently’. I have changed it to a scribbled hand written font in the style of a permanent marker pen, adding to the expressive nature of the design. The other reason I have chosen this font style is because in the new animation I intend to leave that space blank and then write it on in that similar style, just to add another dimension to the video and make it more engaging.


Ideas for getting the Butcher involved

cuts of meat

So the tuck shop idea was a good hit with everyone, but now after branding it I have to try and get local retail involved to fulfill my brief. Because there isn’t much in the area I have decided to focus my efforts on Robert’s the Butcher.

I have thought of different ways to try and get the butchers involved in the scheme, which have been explored and suggested in my last post. The one I have decided to focus on and pursue first is the special carrier bags. These have been designed so when residents use these bags to collect the meat etc, Robert’s brand will be publicized to the wider public as well as getting regular custom through the residents.


On the back of the bag I thought it would be a good idea to have a list of contents and cuts from the particular animal just to make the bag more visually interesting and to make it easier for the residents to know what they are receiving from the butchers. Doing something like this will also give me a good opportunity to screen print onto a cloth bag to make a prototype ready for next week, but for now it is time for me to focus onto making potential ‘Derwen Deal’ cards.

Canvas Tote Bag back

Refinement of the Tuck Shop (Milestone 2)

tuck shop


After our group meeting yesterday we are now all coming up with individual outcomes for communicating to retail and creating an active aging community, and mine is going to be a tuck shop.

I thought  a pop up tuck shop would be a good idea because it could hopefully remind the Gaer people of happy memories from when they were younger and their school days and the excitement of going to the tuck shop on your break. The other thing with a tuck shop is they were usually run by the children for the children, which is the images I see with the new Gaer homes. Hopefully it will be something that can be self run.

The tuck shop won’t be a regular tuck shop though. I thought it would be a good idea to base the shop on homemade goods that the residents have made themselves and can sell there. One week it could be cakes, the next pies and then maybe soup, just  for suggestions. This way it would make it more of an interactive process trying to get as many people involved as possible, creating that active aging community.

Because many of these people are on lower incomes I was thinking of trying to get the local Tesco to donate some ingredients through one of their outreach schemes (Neighborhood food watch) just so we are keeping in touch with the retail scheme of things. In addition to this it would seem a good idea to try and get one of the local retailers, like the butcher for example to come and sponsor the event, just to get them involved in the community as well and hopefully create more publicity for them.

Looking back it has been difficult getting to this point after a few weeks of brainstorming possible ideas with the rest of the team, but now I have a better and clearer direction of thought.




Meeting our Mentor



Yesterday me and my group for this project went down to the Bay to meet our mentor, Carwyn Jones, a designer from design company Hoffi, for some advice on our project, Communicating to retail.

He gave us some good pointers in which direction we should be looking at this project. The first thing he said after we explained the task at hand was to be positive and connected with the project so we can get a clear understanding of what we want to achieve with our final outcomes.

He was also really helpful when expanding on our ideas ideas. For example when we suggested to him about a possible pop up market but because of the lack of retail in the very local area it was difficult to get much variety of goods he suggested to use a 5 mile radius and hunt for shops that would be suitable that way. Because of this we have now found a wholesalers a short distance in Newport which could be the perfect fit.

After more chit chat about the reasons behind setting up something in the hub we came up with a possible idea of creating some form of tuck shop in the hub that is ran by the people of Derwen. This way they get given that sense of purpose and belonging which hopefully brings together that community and social feel which they desire at the hub.

The idea of the shop ran by the people of Derwen was my favorite and think its the one we can explore as a group.


Digital Me

This project is about branding ourselves as graphic designers, ready for the real world when that time comes. During this project we have to create a CV, PDF portfolio and an online portfolio to give us a presence in different medias.

So to simply kick start this project I have been looking at different forms of inspiration which I think are good pieces of work to get my creative ideas going.


All of these are nice looking and are simple to follow, including all of the needed and necessary information. The one I ma most interested in is the one with illustrations. I wish to experiment with designs like this as well as I feel it will catch an employers eye for being very different compared to the other designs. I would probably pair this with a ‘serious’ design as well when being sent out to different places.


Constellation Second Year Review

Constellation has been a lot more interesting this year, as well as easier to navigate seeing as this is my second year here at the university I had a better idea of what to expect. For my topic choices at the beginning of the year I feel I had a limited range of  options that  I could pick in terms of my interests and things that relate to my course, graphic design. This at first made me a bit down beat about constellation this year. In the end I decided to go with Puzzling out Contemporary Art. My reasoning behind this was after speaking to some people I thought, “What the heck, if there is nothing really relating to what I do as a designer, I may as well choose something in a creative subject that I know very little about”. That is how I ended up choosing, Puzzling out Contemporary Art.

During the first session with Jon Clarkson we had a discussion about what we think make art contemporary. During this we debated about the date, particular style and if the art had to symbolise or mean anything. None of these points really got decided upon as contemporary art I found out can be considered as many things, something that later on interested and annoyed me. The first piece we had a look at Leonardo’s Cat by Isa Genzken. I found this a very intriguing bit of work or installation to start off with. It was a pile made up of mundane objects and at first it just looked a big random mess to me. To this day I still can’t really say what it is about, but I would like to think that it is  piece about challenging composition and structure. This was one of the good things I found while on this module. Contemporary art, unlike other creative areas like graphic design, product design and architecture, for example, can be interpreted in more than one way. Later on in the course I found this sort of work frustrating. Examples such as Damian Hurst, who would simply put things into tanks, his most famous the shark. For me to call something like this art might be a bit too easy, with little skill involved it may seem to someone like myself who does graphic design, which is all about a process and construction that exhibition pieces like this are infuriating. It almost feels like contemporary and modern art is just there for the sake of it. To this day I still find things like this annoying that they can pass as ‘art’, but I still do find them interesting to examine and try and find some sort of meaning behind what is happening and in addition to this I have felt his choice has opened up my perception of contemporary art.

The second part of the constellation topic was the summative assessment. Due to my slight dissatisfaction towards modern and contemporary art, I wanted to compare and contrast it to my course, graphic communication. This way I could research contemporary art more and broaden my horizons further by comparing the two subjects. At first I found it challenging to research the contemporary art side of the essay because the only experience I have had with the subject is the constellation course. As the essay took shape, I was able to gather a greater understanding for the subject and began to accept it more for what it is. Overall, I feel that is the biggest benefit I have gained from this, not an improvement in my written skills but being able to look at exhibitions and modern art and not judge it so negatively.

The final part of the constellation module was to write our dissertation proposal. After partly writing my summative assessment on graphic design, I wished to do a whole essay on it which is why I have eventually come up with the question/statement, “Graphic Design is the art or skill of combining text and pictures in advertisements, magazines or books, which will be nonexistent in the future”, discuss. I have also chosen to create a visual representation of graphic design from my findings.

One of the key issues with graphic design and communication is that it is hard to pin down what it really is. Some people think it is one thing, while others believe it is something completely different. I feel that this is down to peoples’ perception and how educated they are on the matter. For example, the online Oxford Dictionary definition is  “The art or skill of combining text and pictures in advertisements, magazines, or books” (Oxford Dictionary, 2017). This definition is not wrong as these components are an important part of the industry, but people will argue that this is a very dated view of the subject, and in the modern day  a lot more different practices and thought is involved. From this introduction to graphic design there is already a few conflicting ideas about what it really is. This is why I wish explore this area.

Before this, I found it difficult coming up with a question. Because we could literally write about anything, I struggled with narrowing down what I wanted to do. All I knew at this stage was that I would like the question to relate back to graphic design somehow. At first I was desperate to do something on Star Wars, but was finding it rather difficult to link it back to graphic design in some way. After some more research I found that graphic design had no clear definition and everyone they asked would say that it was something different. Most people said things like, Photoshop, computers  and posters, but graphic design is much more than that which is why I wish to explore this topic.

Overall, constellation has been more interesting than last year and I think more enjoyable. It may have raised more questions in terms of contemporary art and my potential dissertation, but this has left me intrigued to find out and research them more.