Digital Me

This project is about branding ourselves as graphic designers, ready for the real world when that time comes. During this project we have to create a CV, PDF portfolio and an online portfolio to give us a presence in different medias.

So to simply kick start this project I have been looking at different forms of inspiration which I think are good pieces of work to get my creative ideas going.

 

All of these are nice looking and are simple to follow, including all of the needed and necessary information. The one I ma most interested in is the one with illustrations. I wish to experiment with designs like this as well as I feel it will catch an employers eye for being very different compared to the other designs. I would probably pair this with a ‘serious’ design as well when being sent out to different places.

 

Constellation Second Year Review

Constellation has been a lot more interesting this year, as well as easier to navigate seeing as this is my second year here at the university I had a better idea of what to expect. For my topic choices at the beginning of the year I feel I had a limited range of  options that  I could pick in terms of my interests and things that relate to my course, graphic design. This at first made me a bit down beat about constellation this year. In the end I decided to go with Puzzling out Contemporary Art. My reasoning behind this was after speaking to some people I thought, “What the heck, if there is nothing really relating to what I do as a designer, I may as well choose something in a creative subject that I know very little about”. That is how I ended up choosing, Puzzling out Contemporary Art.

During the first session with Jon Clarkson we had a discussion about what we think make art contemporary. During this we debated about the date, particular style and if the art had to symbolise or mean anything. None of these points really got decided upon as contemporary art I found out can be considered as many things, something that later on interested and annoyed me. The first piece we had a look at Leonardo’s Cat by Isa Genzken. I found this a very intriguing bit of work or installation to start off with. It was a pile made up of mundane objects and at first it just looked a big random mess to me. To this day I still can’t really say what it is about, but I would like to think that it is  piece about challenging composition and structure. This was one of the good things I found while on this module. Contemporary art, unlike other creative areas like graphic design, product design and architecture, for example, can be interpreted in more than one way. Later on in the course I found this sort of work frustrating. Examples such as Damian Hurst, who would simply put things into tanks, his most famous the shark. For me to call something like this art might be a bit too easy, with little skill involved it may seem to someone like myself who does graphic design, which is all about a process and construction that exhibition pieces like this are infuriating. It almost feels like contemporary and modern art is just there for the sake of it. To this day I still find things like this annoying that they can pass as ‘art’, but I still do find them interesting to examine and try and find some sort of meaning behind what is happening and in addition to this I have felt his choice has opened up my perception of contemporary art.

The second part of the constellation topic was the summative assessment. Due to my slight dissatisfaction towards modern and contemporary art, I wanted to compare and contrast it to my course, graphic communication. This way I could research contemporary art more and broaden my horizons further by comparing the two subjects. At first I found it challenging to research the contemporary art side of the essay because the only experience I have had with the subject is the constellation course. As the essay took shape, I was able to gather a greater understanding for the subject and began to accept it more for what it is. Overall, I feel that is the biggest benefit I have gained from this, not an improvement in my written skills but being able to look at exhibitions and modern art and not judge it so negatively.

The final part of the constellation module was to write our dissertation proposal. After partly writing my summative assessment on graphic design, I wished to do a whole essay on it which is why I have eventually come up with the question/statement, “Graphic Design is the art or skill of combining text and pictures in advertisements, magazines or books, which will be nonexistent in the future”, discuss. I have also chosen to create a visual representation of graphic design from my findings.

One of the key issues with graphic design and communication is that it is hard to pin down what it really is. Some people think it is one thing, while others believe it is something completely different. I feel that this is down to peoples’ perception and how educated they are on the matter. For example, the online Oxford Dictionary definition is  “The art or skill of combining text and pictures in advertisements, magazines, or books” (Oxford Dictionary, 2017). This definition is not wrong as these components are an important part of the industry, but people will argue that this is a very dated view of the subject, and in the modern day  a lot more different practices and thought is involved. From this introduction to graphic design there is already a few conflicting ideas about what it really is. This is why I wish explore this area.

Before this, I found it difficult coming up with a question. Because we could literally write about anything, I struggled with narrowing down what I wanted to do. All I knew at this stage was that I would like the question to relate back to graphic design somehow. At first I was desperate to do something on Star Wars, but was finding it rather difficult to link it back to graphic design in some way. After some more research I found that graphic design had no clear definition and everyone they asked would say that it was something different. Most people said things like, Photoshop, computers  and posters, but graphic design is much more than that which is why I wish to explore this topic.

Overall, constellation has been more interesting than last year and I think more enjoyable. It may have raised more questions in terms of contemporary art and my potential dissertation, but this has left me intrigued to find out and research them more.

 

 

Animation Storyboard

Our brief for this project was to create some infographics about the Size of Wales and the work they have done. I decided to go a step further, and to make my idea more interactive and interesting by aiming  to make one into a short animation.

For this I have had to draw up a storyboard, just to give me some form of direction when I sit down and make it on the computer.

The basic idea is that the tree stumps from will pop up from the ground, creating a scene of deforestation. The stats will each individually rise up from these tree stumps, where the shot will then zoom in on the information, making it easier to read. The image will then zoom out to reveal an animated icon to reinforce and so the audience can also visualize the statistic. In addition to this there will be sounds in the background to add to the atmosphere.

Some of the sounds I aim to use are:

  • Rain forest noises
  • A chainsaw
  • An axe
  • Crackling fire
  • Man made noises and machinery
  • Transport (planes and cars etc)

These will help add meaning to the moving image, and will hopefully make the whole piece more engaging.

Infographic Development for General Stats

infographic final

Again, with design there is significant development that has taken place. The first is the removal of the Wales tree stump. At first I thought it was a good part of the design, but looking back it wasn’t really adding anything to the design. It wasn’t linked to anything and was just there for the sake of it.

Secondly, I decided to carry on with the deforestation scene, as Claire the client liked that idea. This is supposed to be a duller contrast to the other design, the doom and gloom that would happen without the Size of Wales. And from the tree stumps that are left, all of the statistics are popping out of them now. In the previous design only some were, making the design look a little mismatch.

The only other modification to this design are the icons. I thought I should make them more detailed and interesting to draw the corporate audience in more, and to help back up and enforce the stats they are paired with. Apart from this I haven’t done any more developments.

To make this piece even better I asked for some feedback in a tutorial and the only point was to make the font size bigger (at least 14point) to make it readable from distance. When I do this I will have to re arrange other bits of the poster but this shouldn’t be an issue.

Developed Infographic

about us infographic 2

This is how the ‘Plans and aims’ infographic has developed. The first significant difference and development is the leaves added as part of the background. This was to add to the vibrant colours of the design, making it look much more forest like and vibrant, reflecting on the work that the Size of Wales do. That is the general feeling of this design, it is supposes to show off the good work that the organization are doing.

I have removed the extra figures like the client asked, to hopefully make look clearer and at first sight I feel it is much more obvious and clearer to understand from an audiences point of view. In addition to this I have added and designed more detailed icons. This was to enhance the design and make it more vibrant again, adding to the good feel of the Size of Wales and the project they are working on.

The only other change which I have made at this stage was after a tutorial. To make the design and layout more consistent, the points coming from the map of Wales in the center, all point to the image now, instead of being randomly placed.

To develop this design further, I wish to make it more consistent. I will do this by changing the colour scheme a small bit so the blacks icons become dark greens, making them stand out a bit less as they are not supposed to be the main feature of the design. The icons should all have equal hierarchy.

Overall I am very pleased with how much first attempt of an infographic is going and developed.

Red Dragon Poster Development

So after I had my idea down on paper and I knew clearly what I wanted to do I cracked on with designing the main image on Photoshop. To start things off I decided on a colour pallet for the the main and umbrella. The colours I chose were a sky blue, to represent a crisp winter/spring morning and a yellow for the umbrella which compliment each other massively, drawing the viewer into the advert.

The next part was choosing the images that would be falling out from the umbrella. Because I am working for an agency that has already done a fair amount of work for the Red Dragon Centre they already had a lot of stock images I could use. This was very handy as it meant I didn’t have to scroll through pages and pages on the internet trying to find images I would want. The images were also were high quality as well, which meant I could play with scale and size and not have to worry about pixelation.

With the images, I then started randomly placing them under the umbrella. The reason for this was just so I could see how the images looked together and which would possibly compliment each other best.

This is when some issues started cropping up, the main two being when I was shown an existing design template and found I couldn’t really use the idea of the items embedding themselves in the grass because of the layout of the template and the space available in it, and then the second that all the images would have to try and represent all of the companies within the building. This made it a bit more difficult because I had change elements of my design mid way through the process.

red-dragon-feb-image

I feel like I have pulled off the idea very well and it shows clearly that there are lots of family orientated entertainment facilities, all fall under the one roof. If i’m being critical about myself, I feel I could have represented the restaurants and food places a bit more. This is because there is only a partially covered burger portraying them. I believe that the items falling look as real as they could do and will draw in the attention of the families because the huge burst of colour, making the design and more importantly, the Red Dragon Centre, look playful and fun.

Moving onto the weather elements of the design I feel they have been executed well in terms of telling the story of the transition from winter to spring. The different opacity of the snow flakes gives the poster a bit more depth, making it look more professional. IN addition to this the frosted and icy half of the umbrella reinforce the winter period. The transition to the sun is also clear which obviously shows that people can partake in the activities during any form of weather. The only issue in my opinion is that the snow flakes over crowd the design on that side, so I may have to come up with a more effective solution, but all in all I think the image i have designed has a good visual metaphor and is easy to gather inormation from while being interesting to look at. Now all I can do is wait and see what the Red Dragon Centre think.

(Also for a more final design I don’t think I will be able to post the design until it is released before half term)