I’ve decided that the branding of the tuck shop should follow similar designs to the vintage sweet and corner shops most of the residents will remember from their ‘younger’ days but incorporate the Derwen colours so it follows a similar theme.
Possible names for the shop are;
- Lunch Box
- Lunch Stop
- Homemade tuck
I want to try and emphasize the homemade element of the shop as this is its USP and what sets it apart from your regular tuck shops.
For now I’ve decided on a few touch points that I can design for the tuck shop which are, Shop sign, price labels and then food labels for themed weeks. I intend to add to this list but at the minute I am not too sure what the other touch points could be.
After having a long break from the branding project, I decided to revisit the designs and update them accordingly to the feedback I had received.
A couple of weeks ago I received my feedback for branding. The overall feedback was good with people liking the concept of the logo and the three rings connecting to owners and founders of Creu Cof. To summarise, there was essentially too much going on with the logo. Varying sized and thickness of rings, two different fonts and he letter arcs bearing no relation to the circles, . All the elements of the brand identity should compliment each other, rather than fighting each other.
In this new design I have thought about size and spacing so the logo and identity feels more united. The first thing I did was make sure the font was the same for both ‘Creu Cof’ and ‘Blacksmith’. This initially made a huge difference and improvement in terms of making the logo come together as one. After this I arched them around bearing of the circle so it pieced together even more. Finally I changed the poinnt size of the word, Blacksmith. The reason for this was to make it stand out more as in the initial design it was not clear at first what Cref Cof was, but by enlarging the point size, hopefully that has rectified this issue.
Looking at it now, these new amendments make the logo look more professional and come together as one, rather then feeling disjointed an having elements fighting each other. Now all I have to do is reapply it to my different touch points.
Although this is a very simple touch point it still has to fit with the style of the brand so it doesn’t feel disjointed and disconnected. This is the reason I have chosen a vintage looking hanging shop sign. I feel it fits the style of the brand because of the faded texture of the sign, complying to the hand crafted feel that I wish to portray.
Moving onto the actual layout of the design I have made the logo the biggest element on the sign so potential customers can see it from a distance, giving it greater hierarchy over the other design elements.
The final part of the design is the the contact details. I felt obliged to include these on the design because if a potential customer walks past and is interested in the brand but doesn’t have enough time to pop in, they can make a note of the contact details and get in touch via email or phone, making it more convenient for them.
The web banner is a fundamental touch point if you wish to have an online market. It also helps as so many people use the web these days, any advertisement is likely to be seen and noticed. This is why I decided to design a web banner for Creu Cof as it can be placed on various web pages, therefore promoting the brand.
With my design I created it with the idea that it would sit on the side of an already existing webpage and when the user scrolls down the banner will also move down as well. This would mean that the web banner is constantly in view.
I made sure that when designing this it would have bold elements with in the design such as, the company name and secondary line. This is so it can compete with other components on different web pages for greater hierarchical value. The three little icons at the bottom of the banner are links to Creu Cof’s social media pages. These can be clicked on by the user to take them directly to the outputs to find out a bit more what the company is getting up to.
Finally, the three logos at the top of the design are bleeding off the banner. This is just to make the brand look and feel more visually interesting for the potential clients and the reason why there are three is the same reason fro the three rings in the logo, to represent the three founders and influences of the company.
Business stationary such as letterheads, business cards and compliment slips are an easy way to expand the and sell a brand. This is why it is important to have a sophisticated and clear looking design which makes it easy for customers to view that crucial information.
First up is the business card. After doing some research into layouts and what to include in my design I decided on the elements that I wanted to include on the design. These were…
- brand logo and name
- secondary line
- contact information
I felt like these were important so customers can get a quick sense of what Creu Cof is all about. I feel like this design does its job well in providing essential information to the customers as it is in a nice structured order which the customers can follow easily. There is also a good hierarchy as the logo is the first thing people are drawn to, this leads nicely onto the contact details down below. In addition to this, on the back of the card I have the logo bleeding off the back of the card, just making it that little bit more interesting and down the bottom, three social media icons. These are simply so customers know what platforms of social media they will be able to follow Creu Cof on. The final point about this design is the secondary line. I have placed it on the top of the card t anchor the logo and enhance the modern feel and vibe of the brand.
The second piece of design is the complimentary slip. This has similar features to the business card, like the address, contact details and secondary line etc, but also has “With compliments” in the bottom right. The reason for this is so the customers know that the brand is thankful for them using their services, hopefully meaning they will revisit the business, creating brand loyalty.
The third and final piece of business stationary is a letterhead. This is used when the company will be sending out a letter to a client etc. It simply has the logo bleeding across the page in a low opacity. This is so the text over the top is still visible and also makes the design more interesting than having it the brand logo contained. Contact details and an address is also placed at the top of the page, which will then nicely lead on to the written letter. Finally at the bottom we have the brand texture with the second line typed into it. I made this design choice because I feel by having the second line at the bottom would round off the letter very nicely.
For my branding project one of the touch points was to create a branded uniform t shirt that can be worn in and about the shop and stalls at the craft fairs. I did some research to see what is included on these sorts of t shirts. I found it usually consists of the logo and maybe a second line, often in the center of the T-Shirt so it is easier for people to see. I did some sketches to see what other placements could work as well such as using the logo on the back, or even possibly on the sleeve but neither looked as effective as having straight across the front.
After this I started applying it to templates via photoshop. This was to get an even better understanding of what they might look like as a finished piece. The only thing with this is that they didn’t look as real as the could because they were flat 2d images, so I couldn’t get true sense of scale. So this is why I used them in a real life context, on a model. I managed to photoshop the logo onto the t shirt, giving me a better idea of what it would look like in real life. I tried different variations of this while looking at previous templates from before. Some had the logo on the sleeve, while some had it in the bottom corner of the shirt, while the Creu Cof name was across the chest. Although these did look nice, I felt it was better in the end to have it all central across the chest as that will be the easiest place for the audience to view it and recognise the brand.
My final design is the one in blue as that is my final logo design, as it is more interesting with colour instead of the plain black and white.