After having a long break from the branding project, I decided to revisit the designs and update them accordingly to the feedback I had received.
This is another addition to the Creu Cof logo. Instead of having it in black and white which looks dull I have added a blue duo tone. I feel mixed with the black colours it makes it look more metallic and less flat. By adding colour it just makes the whole design that little bit more interesting and memorable. Now I can start applying it to different touch points.
This design is my final outcome for my logo which I can now start using on touch points to establish the brand Creu Cof. The one change I have made is by changing the rings to an ink texture to make the logo look more hand rendered and hand made like a blacksmith should be. I feel this does add another dimension to the logo and makes it that bit more interesting and recognisable, removing itself from similar designs such as Audi and the Olympic Rings.
At the beginning of the week had to collect my allocated job bag with the brief and specifications inside. I ended up with a Welsh Blacksmith company called Creu Cof which means to create memory. They were established in 2014 by Aled and Cery Evans, who both specialise in delicate ironwork.
The brief they set for me was to become more visible to their target audience by designing a 5 touch points. We agreed on; Business cards, an A5 flyer for the craft shows they are part of, T-shirts to wear around the stall at the craft shows and the shop, a banner to hang at the stall and shop and finally a van for when they are driving about for deliveries and collections of materials.
After this was agreed I decided to do some research on the industry and see what were the iconic items associated with blacksmiths and sketched them up, while coming up with a few logos. While doing this I decided it would be good to try and incorporate some of the Welsh and Celtic knot designs somewhere to relate back to the Welsh heritage. The reasoning for this was because I didn’t want Creu Cof to look the same as any standard blacksmith. I then went onto drawing some quick scamps of touch points to see how they could look and giving me different ideas and combinations.