Communicating to Retail

Communicating to retail is the title of my groups project. The aim for us is to┬átry and get the local retail shops involved with Derwen somehow. Looking at it initially this would be a good idea for both parties. For the local business’ it would be good because obviously it is a good chance to make some more profits and loyal customers and for the elder people of Derwen it means it gives them a purpose and involvement, which is something they all want. The business’ should feel the need to get involved because this is something that could evolve into a good lasting partnership. If the businesses couldn’t come up to the hub in Derwen the secondary objective would be to try and get the elder people out in the local community and get involved that way.

To get some initial ideas down, as a group we brain stormed and came with a few concepts which were:

A weekly delivery service from within the hub where the elder people living there can choose from or make a small list of items they would like. The idea behind it is that it can be run from inside the hub by the people living there, meaning they get involvement and purpose while the the shops hopefully make loyal long last customers.

Our other idea of the day would be to get local retail shops, people or business to sell their trade it a pop up market in the hub, if it is too difficult for some people to get to and from the shops in the previous idea.

These two ideas were the main ones of today but we are meeting up with our group mentor, Carwyn Jones from Hoffi to see what he thinks and if he has any other input that might be useful.



North Wind and the Sun Metaphor

The North wind and Sun analogy made me consider different solutions and methods to graphic design and helped me think about putting myself in the clients shoes and get a better understanding of empathy.


The North Wind boasted of great strength. The Sun argued that there was great power in gentleness.

“We shall have a contest,” said the Sun.

Far below, a man traveled a winding road. He was wearing a warm winter coat.

“As a test of strength,” said the Sun, “Let us see which of us can take the coat off of that man.”

“It will be quite simple for me to force him to remove his coat,” bragged the Wind.

The Wind blew so hard, the birds clung to the trees. The world was filled with dust and leaves. But the harder the wind blew down the road, the tighter the shivering man clung to his coat.

Then, the Sun came out from behind a cloud. Sun warmed the air and the frosty ground. The man on the road unbuttoned his coat.

The sun grew slowly brighter and brighter.

Soon the man felt so hot, he took off his coat and sat down in a shady spot.

“How did you do that?” said the Wind.

“It was easy,” said the Sun, “I lit the day. Through gentleness I got my way.”

So what I got form this story is that the wind doesn’t approach the task with thought and doesn’t consider all possible options. The wind is inefficient and in the sense of design works against the client (the man) instead of working with the man. The North is commanding and controlling while using cohesive techniques through fear, threat and force, if this was considered in terms of design.

The sun on the other hand is efficient and productive and has that empathetic relationship with the man which is what we need with our clients as designers .

The second part of the task was about which is worse: To kill a cat or a dog? As bizarre as it first sounded it was actually a thought provoking task. It made me think ‘what if’ and different scenarios. In addition to this I thought if you can avoid both then that would be the best possible outcome which in terms of design means there is always a different option or solution.

Overall this was a very interesting and thought provoking task.

Design for Real

This is my first blog post of my final academic year at Cardiff Metropolitan University and all I can say is that I am really looking forward to what may happen this year. Anyway the people we will be working with during this project is the housing company Gaer Homes. To kick start this project I have done a small amount of research into them and what they do.

They are a housing association dedicated to elder people, who provide a variety of home to people aged 55 and over. They aim to develop and deliver services that are informed by the needs, aspirations and concerns of elder people. Their services range across Newport, Monmouthshire and Caerphilly, all of which are in Wales. Looking throughout their website and online brochure they particularly cater for older people who are considered especially vulnerable so I think will be a really good opportunity to work with them.


Final CV Design

cv2This is my final design for my CV. I have changed the layout so it fits a landscape page, and by doing this as well I have been able to add an about section, giving employers more of an insight to who I am.

The only other significant change was the replacement of the image of me, with a little character version instead. He is a running theme through out all of the items involved with this project and I feel he gives the design and me a bit more friendly personality than if he wasn’t there.

CV Initial Design

cvThis was my first outcome of my CV design. The theme and style is bold and modern, things that I feel both describe me well. The elements that give it this feel is the choice of colour and fonts, both loud and very noticeable.

The First thing you see is the name, I felt this was very important as it would be made easier for future employers to know who I am etc.

The problems with this design is that there is not much personality about it. This is because there is no ‘About’ section which tells the employer a little about who I am and what I do. Also the image of me is hard to see because of it being on the red background, so I feel this may need to change in some shape or form. The only other change that would possibly make this design better is if it was laid out landscape. This is because most of the CVs sent today are sent electronically, meaning by having it landscape I can utilize the screen space better.

Field Reflection

Overall compared to last year, field in my experience has been an exceptional improvement. Unlike last year, I have been able to work on projects and go out on a work placement completely relating to what I am studying. I know it is good to try different things, but when they are very different to what I am studying it was all a little hard to relate to, which was the case last year.

I think this year was instantly better than last year because I actually had a choice of what I could choose to do, and thankfully there were projects relating to Graphic Design.

The first Field project that I undertook, Publish, was very similar to what I was doing already on my Graphic Design course. Our end goal was to produce a published material on any topic of our choice. I thought this was great because of instead of it being many week of sitting around and not producing anything to a great standard because of how disorganized and uncoordinated people were last year, I was able to do something that I enjoyed and came here to do, while producing a good piece of work, which I could potentially expand upon and develop or even use in the future.

My second field module was work placement. This was easily the best thing I have done all year. I gained so many skills in terms of direct design skills, and also people and team skill as well. By going on this placement it means that I know how the working world works full time, and this wont be a shock to me when I start having to hopefully do something like this for real. Because of this I feel I have been going from strength to strength, mainly because of the new technical skills I have acquired, making my work so much better than what it used to be but also because of the huge confidence boosts I got from myself after all the praise and compliments towards my work while on this placement. Out of both Publish and Work Placement, the work placement has had the most benefit for me as a person and a designer. I can’t reiterate enough how much more confident I am in my work and my practice now because of the skills I had learnt and the people I had met on placement, on the down side all I can say is that I wish I was able to do the placement for longer. But don’t get me wrong, Publish was a good experience as well as designing editorial published material is a skill I enjoy having and one I wish to develop further.

But as a whole from both projects I have taken skills I can take forward, both technical and social and every bit of field this year was far better than anything I did in field last year.