Yesterday we met with our client for a second time. In this meeting we had to show her our ideas and concepts to see what she thought of them. The good news is that she liked everything she saw from the group, which is really encouraging to hear.
On this design, which was an infographic solely about the Size of Wales and their achievements, Claire said she like the bright colours from the brand guidelines, making it stand out. In addition to this she said the concept was really good so far and felt that including ‘Our Message’ was really important, something that know one else had done at this stage. One thing she would like to change was the X (times) numbers under the small icons. She said it could confuse the audience with too many numbers on the page. Looking at it now I can see where she is coming from. All she wants me to do now is to keep developing it to make it look as good as possible, but she really likes it so far which is a huge relief and boost of confidence.
This design which is on the stats about the rain forests was again received with positive feedback. Our client liked the idea with the facts coming from the tree stumps, and was wondering if all of them could fit that same style. We both discussed about possibly making the whole infographic into a more detailed deforestation scene. Initial possibilities would involved adding logs into the background and possibly playing with shadows.
The other aspect she really liked was the textured background. We both felt it gave an earthy sort of tone and feel to the whole design, fitting with the rain forest theme very well. She also really liked the colour scheme of the icons sitting on the green background, saying they complimented each other really well. I plan on amending these to make them look more detailed and more interesting, hopefully adding to the visual value of the design.
The only part she was unsure about was the Wales tree stump in the top right hand corner of the page. I placed it there just a s a visual experiment, to see how it would look and how she would react. At first I did think it was a good idea, but looking at it now it does seem a bit random and our of place. This means I will have to come up with a slightly different layout and design for this one, but overall the feedback I got was very helpful and has set me on an even clearer path.