A couple of weeks ago I received my feedback for branding. The overall feedback was good with people liking the concept of the logo and the three rings connecting to owners and founders of Creu Cof. To summarise, there was essentially too much going on with the logo. Varying sized and thickness of rings, two different fonts and he letter arcs bearing no relation to the circles, . All the elements of the brand identity should compliment each other, rather than fighting each other.
In this new design I have thought about size and spacing so the logo and identity feels more united. The first thing I did was make sure the font was the same for both ‘Creu Cof’ and ‘Blacksmith’. This initially made a huge difference and improvement in terms of making the logo come together as one. After this I arched them around bearing of the circle so it pieced together even more. Finally I changed the poinnt size of the word, Blacksmith. The reason for this was to make it stand out more as in the initial design it was not clear at first what Cref Cof was, but by enlarging the point size, hopefully that has rectified this issue.
Looking at it now, these new amendments make the logo look more professional and come together as one, rather then feeling disjointed an having elements fighting each other. Now all I have to do is reapply it to my different touch points.