One task which I really enjoyed at the end of last week was to design and revamp some business cards for 769 inc and Gareth, who is involved quite a lot for them. They specialise in selling used outdoor and exploring kit. Because of the branding project I did last term, I already had a good idea about layout and what to include on the cards, making it one of the easier tasks I have done here. But that is a good thing as it has just reinforced my knowledge and different techniques when it comes to designing business cards in the future.
The original design I was shown was bland and plain, looking very out dated. This was mostly due to the lack of colour and boring looking fonts.
I came up with two different designs, one horizontal card and one vertical.
First thing that strikes me with this design is the clear hierarchic values. The word mark is the first thing that stands out when you look at the design as it is the biggest and boldest element of the design. The rest of the design then nicely follows on, including vital information such as the contact details and the name of Gareth. On this note, I changed the fonts as well, to bolder and more modern ones, making the outdoor brand seem more adventurous.But on the other hand the issue with this design is that it is still a a basic layout and not the most interesting, despite the good clear structure.
The second design on the other hand I feel is more interesting due to the layout and the logo bleeding off the card. The way I have designed it, it is almost like the logo is folding around the business card. It follows a similar structure in terms of hierarchic values as the first design, as I felt that worked well. In addition to this, on the mock design I added a slight grain, for me, making it look even more an adventurous and an out door brand.
All in all this project was only a short one but as I said earlier has enhanced my thinking and knowledge for when it comes to doing something similar in the future.