The web banner is a fundamental touch point if you wish to have an online market. It also helps as so many people use the web these days, any advertisement is likely to be seen and noticed. This is why I decided to design a web banner for Creu Cof as it can be placed on various web pages, therefore promoting the brand.
With my design I created it with the idea that it would sit on the side of an already existing webpage and when the user scrolls down the banner will also move down as well. This would mean that the web banner is constantly in view.
I made sure that when designing this it would have bold elements with in the design such as, the company name and secondary line. This is so it can compete with other components on different web pages for greater hierarchical value. The three little icons at the bottom of the banner are links to Creu Cof’s social media pages. These can be clicked on by the user to take them directly to the outputs to find out a bit more what the company is getting up to.
Finally, the three logos at the top of the design are bleeding off the banner. This is just to make the brand look and feel more visually interesting for the potential clients and the reason why there are three is the same reason fro the three rings in the logo, to represent the three founders and influences of the company.