Although this is a very simple touch point it still has to fit with the style of the brand so it doesn’t feel disjointed and disconnected. This is the reason I have chosen a vintage looking hanging shop sign. I feel it fits the style of the brand because of the faded texture of the sign, complying to the hand crafted feel that I wish to portray.
Moving onto the actual layout of the design I have made the logo the biggest element on the sign so potential customers can see it from a distance, giving it greater hierarchy over the other design elements.
The final part of the design is the the contact details. I felt obliged to include these on the design because if a potential customer walks past and is interested in the brand but doesn’t have enough time to pop in, they can make a note of the contact details and get in touch via email or phone, making it more convenient for them.