This is the next stage of the logo design. I have only changed a few things from some of the outcomes in my last post such as the dynamics of the rings and removing the EST 2014 from the sides.
All I changed with the rings was the size of the two on the side and then thicken up the black line. The reason behind this was to make them look less like the logo of car manufacture Audi and the Olympic rings. The second element that I changed was the removal of the EST 2014. The reasoning for this was because the brand hasn’t been around long enough to be an established brand. Brands usually include EST when they are an old brand, usually over 50 years old, where as Crue Cof is only a few years old and still in the making.
After some feedback about the new design, I should try and and some sort of hand crafted element to the design to link more with the blacksmith industry and the handmade and hand crafting nature of the business.