When researching blacksmith logos I came across a lot of similar stuff such as anvils and hammers, meaning there wasn’t a strong differentiation between brands. So based on this, to make my logo and brand identity different I decided to stick with the Welsh and Celtic Knot theme the identity of Creu Cof.
These were all initial ideas based on my thinking about Celtic Knots before hand. At first I tried a traditional knot in the bottom right hand of the page. I felt these designs looked too traditional for a modern and contemporary brand that my client wants.
So I moved onto some more modern designs with rings interlinking with each other, contemporary but still with the woven effect. The three rings represnt the owners and original founder of the blacksmith trade with in the family.I believed that although the trails on the left looked good, the three rings in the middle were too close together which may not work on a small scale. This is where I came up with the other designs on the opposite side of the page. These designs would work better on different scales as they are less intricate. Secondly, because hey are all the same size and position the main shape looks very similar to the logo of Audi, or even the Olympic rings. So what I feel is needed is that the size or dynamic is changed somehow.
With the choice of font for “Creu Cof” (Bebas) was a good choice because of its modern look and feel, but for “Blacksmith” I felt (Birch Std) was to traditional for this modern brand which needs to be change for the final outcome.