This past of the campaign was the interactive part with strangers to make the campaign memorable. As human beings, due to what we see through the media we look in the mirror and focus on what we dislike about ourselves making a big issue, rather than focusing on our good aspects. The distorted mirrors don’t allow passers by to get a clear perception of what their body and features truly look like. We would have another mirror (either behind the 3 or at the end to replace one of them) so once they’ve seen themselves in the distorted mirrors, they see their real selves.
This idea is just meant to be a bit of fun and to get people walking away feeling better about themselves, reducing negative thoughts people have and, hopefully minimising the audiences self loathing attitude.
The only issue with this element of our campaign is that it was hard to create and take down to the center of Cardiff in the short space we had, so I had to try and sketch up and create our design as best as I could on Photoshop.