Our group decided to do our campaign about body image and feeling confident in yourself. After doing some research on campaigns and different forms of advertising, we thought that the best would be to mostly have a positive campaign, promoting feeling confident in ones self but with a few shocking elements. We decided on this after I saw a Barnardos campaign for children. The shocking elements of the video and poster made me think and remember the harsh reality at hand. Although or campaign is on a different topic, it can still have the same effect.
I also found when researching about body confidence issues and campaigns, if not all of them were aimed towards women which is a huge problem as half of British men suffer with low body confidence issues. Because of this I would like to have some of the campaign items specifically aimed towards men.
Campaigns that promote body confidence in a positive manner is Dove who encourage people but mostly women to be confident in themselves no matter what shape or size typified by this Dove Real Beauty video which says we should be putting emphasis and thinking positively about the things we like about ourselves.
The reasons for all of this negativity towards body image and people think they should look a certain way is due to the distortion of body image the media portray. It makes us think we aren’t good enough and excluded from society, which is the reasons behind our proposed methods of a predominantly positive campaign.