This short brief was to come up with three expressive type forms which should reveal three traits of somebody’s personality. My three key words that I chose for my partner were loud, organised and ambitious.
With loud I decided to create a sense of volume with enlarging each individual letter, with the last smashing like a mirror or glass when the sound is too loud. Out of the three this is my favourite because I feel it is the most eye catching due to the different sizes and scale of each letter form.
I decided with the organised logo I wanted it to resemble a ruler, as this tool reminds me of organisation. By creating a fixed width between each letter I got that sense of feeling that it looked like a ruler. This was enhanced by me making sure they sat on the same baseline and all letters had the same x height. Although this design looks good I feel it is not as effective as the other one.
My third design which was based around ambitious I found trickier. This was because I was unsure how to visualise it in my head. I decided to use a plain font for the main body of this design and changed the ‘I’ to a different more interesting typeface. The Idea behind this was that the single letter is being ambitious to be different, and stand out from the rest.